Sunday, December 12, 2010

A “Snapshot” of Insurance Discount Heaven

Everyone is trying to save a buck these days...and understandably so. That’s why Progressive Insurance has developed a new, innovative way to give their customers discounts known as the “Snapshot” program.

The self-described program entails a Progressive customer plugging a device into his or her car which then will display over time whether he or she is a responsible driver. If the device is in favor of the user’s motor skills, then he or she could receive up to 30% off insurance rates!

The main underlying purpose of the “Snapshot” program is to allow Progressive to collet and compile data on its customers' driving habits over a span of thirty days. The devices themselves, which literally are the size of the palm on your hand, plug into the car’s on-board diagnostic port and track a specific user’s behavior such as, when the user is driving, how often the user drives, and tracks how frequent a user makes sudden stops.

However, there’s one small catch. The drivers who receive the largest discounts are the ones who travel during times when accidents are less likely and who spend less time behind the wheel overall. Surprised? You shouldn't be. Since when has an insurance company actually wanted to take on extra risks? After all, isn’t that the point of the “Snapshot?”

Regardless of the reasoning behind the honest device, if it promotes responsibility on both sides of the equation then perhaps it’s a step in the right direction. And isn’t that what “progression” is all about? Have YOU helped save the world today?

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